A native of Morristown, Tennessee, Joe has served for nearly 25 years in multiple business roles and environments. As a young man Joe had the privilege of traveling around the world multiple times as a singer and the director for the Continental Singers based out of Southern California. Joe graduated from Belmont University in Nashville, TN in 1991 with a Bachelor of Arts degree in Political Science as well as a Bachelor of Music degree. In 1995 he married Evi Huntsman, of Zurich, Switzerland. In 1998, he then graduated from The George Washington University in Washington DC with a Master of Arts degree in International Affairs as well as a Master of Business Administration degree with a focus on International Business. Joe began his business career in 1995 with USA TODAY, serving in the Advertising Strategy team.

Joseph Huntsman, II, MBA, MA

Founding Partner & CEO

In 1998, Joe and Evi moved to Zurich, Switzerland where he joined The Zurich Financial Services Group in the Corporate Customer Division as an International Marketing Consultant. He was soon promoted to the role of Global Head of eBusiness for Corporate Customers. In 2002 Joe left the Zurich Group and joined Swiss Re, the world’s largest reinsurance company where he served as the Business Manager for the Global Client Management System. Joe had the opportunity to work with Swiss Re Business Units around Europe, the US, Asia, Australia and Africa, and was responsible for a back-office team in Bangalore, India. Joe and Evi had three daughters, Grace, Audrey and Kate, all born in Switzerland. In 2005, Joe & Evi returned to the US. In 2006 Joe and his wife were founding Board members for Cornerstone Academy / Lakeway Christian Academy, a private PreK-12 Christian school serving families in the Lakeway Region. Joe served as the Board Chairman for the first four years. In 2007 Joe founded Southern Orthocare, a premier provider of prosthetics, orthotics and pedorthics serving patients in East TN. In 2012 Joe, along with his father, founded Fountain Plaza Pharmacy (now FountainRx), an innovative new pharmacy developing custom therapies to treat a number of patient conditions. Having traveled across 6 continents, 33 countries and 49 US states, Joe considers himself a "citizen of the world." He still has a "gypsy heart" and loves to travel around the US and abroad, especially with his family. Joe treasures time with his wife Evi and daughters, and also enjoys arranging and producing music, leading worship, leading men's ministry, taking in a quality book or movie, having authentic conversation with friends over gourmet dinners, and snow-skiing. Joe is passionate about the person of Christ and knowing the Father heart of God. It is Joe's vision that Southern Orthocare would make a positive impact not only on their patients' health, but also in their hearts and lives. Joe states, "We give hope on many levels, and our hope comes from the Creator of the universe."