
MORRISTOWN, TN
M-Th 8am-5pm
Fri 8am-3pm
Closed 12pm-1pm
P: 423.307.1890
F: 423.307.1891
KNOXVILLE, TN
M-Th 8am-5pm
Fri 8am-3pm
Closed 12pm-1pm
P: 865.672.6740
F: 865.672.6741
ATHENS, TN
M-Th 8am-5pm
Fri 8am-3pm
Closed 12pm-1pm
P: 423.252.0149
F: 423.453.5354
GREENEVILLE, TN
Tues. 9:00am-4pm
Closed 12pm-1pm
P: 423.657.1400
F: 423.657.1401
MIDDLESBORO, KY
Wed. 9:30am-4pm
Closed 12pm-1pm
P: 606.302.4002
F: 423.307.1891
CEO

A native of East Tennessee, Joe has served for over 25 years in multiple business roles and environments. As a young man, Joe had the privilege of traveling across 5 continents on multiple tours as a singer and director for the Continentals based out of Southern California. Joe graduated from Belmont University in Nashville, TN in 1991 with a Bachelor of Arts in Political Science as well as a Bachelor of Music degree. In 1995 he married Evi Huntsman, of Zurich, Switzerland. Joe joined USA TODAY – also in 1995, serving as a Research Analyst for the Advertising Strategy team.
Joseph Huntsman, II, MBA, MA
Founding Partner & CEO
In 1998, he graduated from The George Washington University in Washington DC with a Master of Arts in International Affairs as well as a Master of Business Administration with a focus on International Business. After graduation, Joe and Evi moved to Zurich, Switzerland where he joined The Zurich Financial Services Group in the Corporate Customer Division as an International Marketing Consultant. He was soon promoted to the role of Global Head of eBusiness for Corporate Customers. In 2002 Joe left the Zurich Group and joined Swiss Re, the world’s largest reinsurance company where he served as the Business Manager for the Global Client Management System. Joe had the opportunity to work with Swiss Re Business Units around Europe, the US, Asia, Australia and Africa, and was responsible for a back-office team in Bangalore, India. Joe and Evi have three daughters, all born in Switzerland. They returned to East Tennessee and in 2005, and in 2006 were founding Board members for Cornerstone Academy / Lakeway Christian Academy, a private PreK-12 Christian school serving families in the Lakeway Region. Joe served as the Board Chair until 2010. In 2007 Joe founded Southern Orthocare, an ABC-accredited provider of prosthetics, orthotics and pedorthics to patients across East Tennessee and Southeast Kentucky. In 2012 Joe, along with his father, founded FountainRx - a quintuple-accredited specialty pharmacy partnering with providers, payors and manufacturers to serve patients across several states. Joe treasures time with Evi and his family, and also enjoys music, men's ministry, reading books, watching good movies, having authentic conversation with friends over dinner, and snow-skiing. Having traveled across 6 continents, 40 countries and 49 US states, Joe considers himself a "citizen of the world" and loves to connect with people from various cultures. Joe is passionate about his relationship with the person of Christ. It is his vision that Southern Orthocare would make a positive impact not only on their patients' health, but also their hearts and lives. Joe states, "We give hope on many levels, and our hope comes from the Creator of the universe."